Market Research glossary
A neutral KnowledgeAtlas glossary reference for Market Research.
How to use this glossary
This glossary introduces working vocabulary used in market research. Definitions are intentionally concise and should be read with the linked full articles, where context, trade-offs, and limitations are explained.
Architecture
In market research, architecture describes a structured way to organize responsibilities and relationships. The exact meaning depends on the system boundary and the people using it.
Asset
In market research, asset describes an element used within a wider technical or creative process. The exact meaning depends on the system boundary and the people using it.
Boundary
In market research, boundary describes a reviewable stage or rule that helps teams coordinate work. The exact meaning depends on the system boundary and the people using it.
Component
In market research, component describes a structured way to organize responsibilities and relationships. The exact meaning depends on the system boundary and the people using it.
Dependency
In market research, dependency describes an element used within a wider technical or creative process. The exact meaning depends on the system boundary and the people using it.
Framework
In market research, framework describes a reviewable stage or rule that helps teams coordinate work. The exact meaning depends on the system boundary and the people using it.
Interface
In market research, interface describes a structured way to organize responsibilities and relationships. The exact meaning depends on the system boundary and the people using it.
Iteration
In market research, iteration describes an element used within a wider technical or creative process. The exact meaning depends on the system boundary and the people using it.
Lifecycle
In market research, lifecycle describes a reviewable stage or rule that helps teams coordinate work. The exact meaning depends on the system boundary and the people using it.
Model
In market research, model describes a structured way to organize responsibilities and relationships. The exact meaning depends on the system boundary and the people using it.
Pipeline
In market research, pipeline describes an element used within a wider technical or creative process. The exact meaning depends on the system boundary and the people using it.
Protocol
In market research, protocol describes a reviewable stage or rule that helps teams coordinate work. The exact meaning depends on the system boundary and the people using it.
Repository
In market research, repository describes a structured way to organize responsibilities and relationships. The exact meaning depends on the system boundary and the people using it.
Runtime
In market research, runtime describes an element used within a wider technical or creative process. The exact meaning depends on the system boundary and the people using it.
Validation
In market research, validation describes a reviewable stage or rule that helps teams coordinate work. The exact meaning depends on the system boundary and the people using it.
Related articles
Demo reference entry for layout testing only. No invented publication is presented as a source.